How Atelier Mora closed a $2.4M round

A commerce startup used the product we designed as the demo that carried its pre-seed raise. Atelier Mora had a sharp thesis on made-to-order furniture but only a deck to show it. Every investor meeting stalled on the same question: what does the product actually look like?

~ The approach

Design the money moment. We focused on the one flow investors needed to feel: a customer configuring a piece and seeing price and lead time update live.

Prototype that feels real. A high-fidelity prototype with real product data, so the founder could hand over a phone in meetings instead of clicking slides.

Build the system behind it. A design system and component library ready for engineering, so the demo became the first version of the product.

What we shipped

• Product configurator

  Pick a piece, change materials and size, and see price and lead time live.

• Interactive investor demo

  A phone-ready prototype with real catalogue data for every meeting.

• Brand identity

  Logo, type, and colour that made a pre-seed company look established.

• Design system

  Tokens, components, and patterns documented for the first engineers.

• Component library

  Engineering-ready React components, so the demo became version one.

• Pitch narrative

  The demo flow scripted to match the deck, slide for slide.

The results

$2.4M

Pre-seed raised

5 wks

Brief to demo

11

Investor meetings with the demo

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